OPTX has formed a partnership with Rush Street Gaming and its five land-based casinos to provide its player development solutions.
Under the provisions of the agreement, OPTX will deliver its player development solutions including real-time data services for the next three years across Rush Street’s land-based portfolio.
“We were seeking a player development solution that contained advanced operational functionality for hosts and managers yet was simple to install and easy to use,” said Tim Drehkoff, CEO of Rush Street Gaming.
“The OPTX platform is exactly what we were looking for and will equip our host teams with an efficient new resource to best serve our guests.”
The Las Vegas-based tech firm will provide its Player Development, Player Development AI and Connect modules for Rush Street as it aims to increase the host team’s productivity, the rate of player loyalty and to improve the communications between Rush Street and its players.
OPTX holds a similar deal with Hard Rock Hotel & Casino Lake Tahoe in Nevada whereby it seeks to improve the operational performance of the casino.
OPTX co-CEO, Brooke Fiumara, added: “This is the epitome of our mission: revolutionizing what data can do with teams that are leaders in their fields.
“Rush Street Gaming’s selection of the OPTX platform for player development demonstrates OPTX‘s position as the market-leading solution for casino operators, and we are proud of how our product continues to prove its dynamic features and functionality increase productivity and profitability for enterprise operations and small properties alike.”