Hard Rock Lake Tahoe turns to OPTX to streamline operational efficiency

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Las Vegas-based OPTX, a tech start-up focused on analyzing complex player data to provide real-time insights and recommendations to casino operators, has confirmed the addition of Hard Rock Hotel & Casino – Lake Tahoe to its growing portfolio.

Founded in 2019 by former casino executives, OPTX unites all casino data giving operators an innovative view of their business. Available via desktop and mobile applications, the data intelligence used by the firm creates actionable recommendations for casino operators, while providing real-time individualized insights. 

These ensure that no actionable player is missed, and empowers teams to spend less time compiling data and more time implementing strategies that increase guest visitation, revenue and profitability.

Brooke Fiumara, Co-CEO of OPTX, said: “We’re Thrilled that Hard Rock Hotel & Casino Lake Tahoe chose OPTX as the software that is going to help advance their casino operations. Hard Rock Hotel & Casino Lake Tahoe is in one of the most competitive markets in the gaming industry. 

“Our real-time player recommendations, AI driven slot recommendations and operational functionality to manage the day to day will give Hard Rock a true competitive advantage.” 

Eric Barbaro, Executive Director of Casino Marketing at Hard Rock Hotel & Casino Lake Tahoe, responded: “The OPTX platform will help our team streamline operational efficiency while providing powerful insights and actionable recommendations for our casino floor, players and database. OPTX positions the property for the future while helping us better manage our operations today.”