White Hat Gaming has agreed to provide its proprietary player account management (PAM) solution to LMG Gaming’s ApuestaPR brand in Puerto Rico through a long-term deal.
Owned by the Puerto Rican media company Liberman Media Group (LMG), ApuestaPR will operate on White Hat’s fully-managed PAM, which includes the proprietary cashier that offers several configuration options, as well as its Travelling Wallet functionality.
“Striking this new agreement with LMG Gaming is an exciting milestone for us. It takes our PAM into a new region and further highlights the increased demand of our overall offering,” Phil Gelvan, CEO at White Hat Gaming.
“We are looking forward to working alongside the team at ApuestaPR. They are very much a forward-thinking operator brand that wants to deliver exceptional experiences, and White Hat Gaming is ready to support its efforts.”
LMG Gaming was one of seven companies that were awarded sports betting licenses by the Puerto Rico Gaming Commission earlier this month, broken down into three sportsbooks and four service providers.
The other firms that were licensed include Ballers Puerto Rico Sportsbook, CCHPR Hospitality (Casino Metro), Continent 8 Technologies PR, Caesars Digital PR, Swish Analytics Puerto Rico, and US Integrity.
Last week, Kambi agreed to provide its sportsbook services to LMG Gaming’s ApuestaPR betting brand via a long-term partnership.
“White Hat Gaming’s world-class PAM solution matches the requirements we need to realize our ambitions in becoming the leading brand in Puerto Rico,” added Winter Horton at LMG Gaming.
“LMG Gaming went through an extensive selection process and it was very clear that White Hat’s proprietary and flexible technology was truly best in class and the perfect fit for our ApuestaPR brand.
“White Hat Gaming’s PAM together with Kambi’s sportsbook will ensure that ApuestaPR will be the #1 sports betting business in Puerto Rico.”
