Kambi has agreed to provide sportsbook services to LMG Gaming’s (LMGG) ApuestaPR betting brand in Puerto Rico via a long-term partnership.
Owned by the Puerto Rican media company Liberman Media Group, ApuestaPR will utilize Kambi’s sportsbook technology, services, and marketing opportunities to promote its sports betting on the LMG Teleonce television network.
ApuestaPR also looks to combine Kambi’s APIs and marketing tool with the Teleonce television network and its on-air talent, as well as celebrity endorsements.
“We are very pleased to be partnering with Kambi for our ApuestaPR sports betting business in Puerto Rico,” commented Winter Horton, Partner at LMG Gaming
“After extensive research the choice was clear, Kambi is by far the best-in-class sportsbook in the industry and we are honored to build our business in Puerto Rico with them.
“With our top-rated Teleonce television network providing unlimited marketing and our key retail relationships, we are very confident that ApuestaPR will be the number one sports betting platform in Puerto Rico.”
ApuestaPR also revealed plans to offer a retail sportsbook solution across Puerto Rico through a large network of retail outlets.
LMG Gaming is one of seven companies that were awarded sports betting licenses by the Puerto Rico Gaming Commission last week, broken down into three sportsbooks and four service providers.
The other firms that were licensed include Ballers Puerto Rico Sportsbook, CCHPR Hospitality (Casino Metro), Continent 8 Technologies PR, Caesars Digital PR, Swish Analytics Puerto Rico, and US Integrity.
Kristian Nylén, CEO and Co-Founder of Kambi, said: “Partnering with LMG Gaming is an exciting opportunity, as they are on a mission to create the most engaging sports betting product in Puerto Rico.
“By leveraging Kambi’s enhanced empowerment and marketing tools, alongside its popular Teleonce brand, LMG Gaming will be able to reach its target audience and drive player engagement through a bespoke betting experience.”