Kambi seals retail sportsbook deal with Great Canadian Entertainment

Kambi has agreed to provide its sportsbook to 10 of Great Canadian Entertainment’s casinos in Ontario via a multi-year partnership.
Image: Aniket-Explorer/Shutterstock

Kambi has agreed to provide its on-property sportsbook to 10 of Great Canadian Entertainment’s casinos in the province of Ontario via a multi-year partnership.

Under the terms of the deal, the gaming and entertainment company will launch a Kambi-powered sportsbook across its properties in the Canadian province including at the Pickering Casino Resort.

The retail sportsbook solution also includes betting kiosks with fully configurable digital signage functionality.

Kambi noted that the partnership will have a slightly positive result on its 2022 revenue, with a more material financial impact in 2023.

“I am delighted to form this exciting sports betting partnership with Great Canadian, which is rightly regarded as one of Canada’s premier gaming and entertainment companies with an unrivaled retail footprint,” commented Kristian Nylén, CEO and Co-founder of Kambi.

“This underlines our position as the leading multi-channel sportsbook provider in North America and we are looking forward to working with the talented team at Great Canadian to deliver a market-leading sportsbook experience for its patrons.”

In total, Great Canadian operates 25 gaming, entertainment, and hospitality destinations across Canada, including a dozen casinos in Ontario.

“The addition of sports betting at 10 of our Ontario-based gaming destinations is an important new amenity, elevating the gaming experience for our guests,” stated Tony Rodio, CEO of Great Canadian Entertainment.

“As the first company to launch this type of product in Ontario, we are thankful for our partnership with Kambi throughout this new venture as well as the continued support from the Ontario Lottery and Gaming Corporation, Alcohol and Gaming Commission of Ontario, and Ontario’s provincial government.”

Earlier this month, Kambi reached an agreement with PENN Entertainment for the planned migration of the latter’s sportsbooks from Kambi to PENN’s proprietary technology.

The transition of the online sportsbook is currently planned for Q3 2023, while the retail sportsbook move will take place in 2024.