Fanatics has announced the appointment of Andrea Ellis as its new Chief Financial Officer of Fanatics Betting & Gaming as the firm seeks to develop and grow its gaming division.
The former CFO of electric scooter firm Lime, Ellis will be charged with overseeing Fanatics’ business and financial planning and analysis across a range of functions including accounting, budgeting, tax and cost management.
Reporting to CEO Matt King, Ellis will also have a key role in developing business strategies across Fanatics and take oversight of the payments and fraud division.
During her time at Lime, she helped to expand the firm into 30 countries, raising over $500m during the pandemic and posting multiple quarters of profit.
“We are thrilled to welcome Andrea to our team as we inch closer to formally launching a new, dynamic online sports betting and gaming product for fans,” said King.
“Andrea has an incredible background leading a wide variety of finance and innovative growth functions across transformative and large-scale consumer brands, an experience that will be invaluable to the ultimate long-term success and global scaling of our business.”
Prior to her time at Lime, Ellis held several roles with varying responsibilities within Restaurant Brands International, culminating in becoming Head of Investor Relations and Global Financial Planning & Analysis.
Furthermore, she has held roles as CFO and interim Head of Retail at Tim Hortons, and General Manager of Popeyes.
Ellis graduated from the University of Pennsylvania and began her career with Goldman Sachs in equities trading and investment banking.
“I could not be more excited to join Matt and this incredibly talented betting & gaming team, as well as be a part of the overall growth happening across Fanatics’ global digital sports platform,” added Ellis.
“Throughout my career, I’ve always searched for opportunities to grow businesses while combining my passions across finance, technology and consumer products, and as a diehard sports fan, I can’t imagine a more perfect role than this.”