Sightline Payments has made a $300m investment to implement cashless gaming technology at around 250,000 slot machines across the US.
Titled Project 250, the upgrades have been made in collaboration with Acres Manufacturing Company (Acres), aiming to bolster its digital payments technology across slot machines in the US in the next three years.
Powered by Sightline’s Mobile+ system, announced this week, Project 250 will allow operators to upgrade slot machines via Acres Foundation to bring cashless tech to patrons in around 16 weeks.
“We pride ourselves on our ability to provide operators with a scalable option to offer easy-to-implement cashless gaming,” said Noah Acres of Acres Manufacturing Company. “Cashless gaming is a great way for casino operators of all sizes to optimize customer relationships and drive enhanced profitability.”
Payments innovation, Sightline states, can only be facilitated by having a base layer of technology to gain widespread consumer adoption. According to Sightline, only 10 of 44 states that offer gaming have cashless tech in place for their customers.
As a result, Sightline Payments has made this investment in cashless technology to ‘give millions of gaming patrons the ability to utilize the safety ad security of digital payments’ in casinos across the US.
“It’s the hardware and associated capital expenditures that are often the impediment to the large-scale deployment of cashless payments for gaming operators,” said Omer Sattar, Sightline Payments Co-CEO.
“This investment by Sightline through the creation of Project 250 will immensely impact the gaming landscape for decades to come.
“Ubiquity of availability is often critical in broad scale consumer adoption, especially in payments and this investment will drive the whole industry towards the apex of the adoption inflection curve.”