Intelitics has agreed to a partnership with Prophet Exchange, in which it will provide its data-driven, premium product suite to the operator.
After recently launching its betting services in New Jersey, Prophet Exchange will now use Intelitics to handle its affiliate and paid media activity, including its real-time media campaign monitoring and player tracking.
The real-time data analytics and flexible pixel tracking from the performance marketing and analytics platform will provide the operator’s affiliates with access to their data and performance metrics in a live, real-time environment.
“In Intelitics we found not only a best-in-class product offering, but a team that we believed would become firm partners in our ambition to become a major player in the US sports betting market,” commented Thomas Phillips, VP of Marketing at Prophet Exchange.
“Launching an industry first is no easy task, and one we have been hard at work on for a while. We’re glad we have found a partner we can rely on to drive our player acquisition now we are finally live in New Jersey.”
Prophet Exchange will also utilize Intelitics’ seamless costing and performance integration with Facebook and other ad networks, ensuring the operator has all the data on hand and in real-time to test, iterate, and scale marketing campaigns faster and more efficiently.
“We are relishing the opportunity to support the team at Prophet Exchange with their customer acquisition efforts,” added Allan Petrilli, VP of Sales and Growth at Intelitics.
“Their vision for bringing an innovative new betting opportunity in the peer-to-peer exchange space in the US market is exciting, and they have built an incredible team to execute on it.”
“We designed our platform to be intuitive for operators, affiliates and paid media team to manage, backed by unrivaled access to actionable insights which will surely allow Prophet Exchange to scale their user acquisition efforts quickly and efficiently.”