Amazon and DIRECTV have entered a multi-year agreement to offer Prime Video’s Thursday Night Football coverage to over 300,000 venues across the US, including sportsbooks and casinos.
Under the deal’s provisions, DIRECTV for BUSINESS will deliver football action to national chain venues and local venues such as local sports bars, restaurants, and sports betting venues.
“The sports media landscape continues to evolve rapidly, and the focus on delivering a great experience to our entire range of customers must remain at the center of that evolution,” said Rob Thun, DIRECTV Chief Content Officer.
“This agreement between Amazon and DIRECTV for Business comes at an important time when more streaming companies are obtaining exclusive rights to marquee sports programming and fans want to cheer on their teams at home and while out at bars, restaurants, and other businesses with friends, family, and coworkers.”
The first match shown under this agreement will be tonight’s final NFL preseason fixture between the San Fransisco 49ers at the Houston Texans.
Furthermore, the agreement will include the entire 15-game lineup of regular season TNF games, beginning on September 15 when the Los Angeles Chargers travel to Kansas City Chiefs.