Strive Gaming has bolstered its senior leadership team with the appointment of former DraftKings Vice President Jamie Shea as its new Chief Marketing Officer.
Working between Las Vegas and Vancouver, Shea will manage all of Strive Gaming’s B2B marketing activities and all communication practices internally and externally.
In her role as CMO, she will also lead the platform’s Managed Services – a 24/7 department of customer support agents, payment, risk & fraud agents, CRM experts, and more for Strive Gaming customers in addition to the platform and native mobile apps the business provides.
Commenting on her appointment, Shea said: “Following DraftKings, of whom I had a great time at driving sportsbook revenues, there were many opportunities but nothing is more exciting for me personally than joining Strive Gaming.”
“There are lots of companies vying for media, investor, customer attention but when you’ve been part of major US operations, it becomes really easy to identify the businesses that truly have great technology.
“I feel I can bring so much to the journey and help Strive communicate even more succinctly why operators should be choosing to partner with us. All while helping drive efficiencies internally through our managed services team.”
At DraftKings, Shea was VP of Sportsbook Operations and VP of VIP Marketing, helping the operator grow following the repeal of PASPA in 2018.
Moreover, she has also led several sportsbooks across Nevada including the Flamingo, Venetian, Hard Rock, and Station Casinos, and she worked with IGT before the repeal of PASPA, adjusting their platform for the US market use as well as leading the system’s marketing and sales.
“Appointing Jamie to our C-level is another milestone moment for Strive Gaming, as we build on our reputation for being the number one B2B player platform in North America,” added Max Meltzer, Chief Executive Office at Strive Gaming.
“Jamie’s extensive experience at DraftKings and unparalleled knowledge working for casino operators such as Caesars means that very few people have the same combined deep level of knowledge of acquisition, retention, cross sell across different channels as it relates physical on-premise and digital sportsbook and casino players throughout the US.
“Jamie understands platforms, technology, people and is a joy to work with which is why we all look forward to working with Jamie.”
Back in June, Meltzer explained to SBC Americas what makes a good player account management platform (PAM), the challenges his firm is expecting to face in the Ontario market, and the company’s partnership with Golden Nugget Online Gaming.