Relax Gaming has marked its entry into the Colombian igaming market through a deal with operator MegApuestas, which sees the supplier make its tier one games available to Colombian players.
Under the provisions of the agreement, MegApuestas will benefit from Relax’s content as it takes its full portfolio live, including titles such as Temple Tumble, Money Train 2 and Banana Town.
Daniela Asaftei, Head of CRM MegApuesta, said: “We couldn’t be happier to introduce Relax’s portfolio to our Colombian players and are delighted that they chose MegApuesta for their entrance into Latin America.
“We’re certain Relax’s games will provide our players with an entirely new level of entertainment, and we can’t wait to see how they react when these are made available to them.”
Colombia is one of Latin America’s biggest igaming markets and Relax has earmarked the country as a ‘significant milestone’ in its quest for expansion in the region.
Commenting on its Colombian debut, Alexia Smilovic Rønde, Chief Regulatory Officer at Relax, remarked “We’re delighted to have entered the LatAm market through Colombia. The high pace at which we’re expanding globally is deeply encouraging, especially with this new jurisdiction that boasts such a high regulatory profile.
“We’ve effectively capitalized on previous jurisdictional experience to achieve an extremely fast time to market. We’ll certainly keep a close eye on regional regulatory developments to continue our successful journey in this part of the world.”
Relax has noted that it expects to seal more agreements with several other Colombian operators in the near future, with the Colombian market still growing.
Nadiya Attard, Chief Commercial Offer at Relax, concluded: “The Colombian online gaming market was one of the first Latin American markets to thoroughly regulate online gambling and has been progressing steadily every year. It’s with great pride that we enter the market with the operating powerhouse MegApuestas.
“Their longstanding reputation and local demand will ensure Relax Gaming gets off to an exceptional start in this extremely promising market. We look forward to launching our proprietary content within Colombia with leading titles, and the business growth to come.”
