Optimove has sealed an agreement with Light & Wonder, helping the gaming platform improve the marketing options of its operators through CRM marketing campaigns.
Through the partnership, Light & Wonder operators can utilize Optimove’s tools to tailor messages and offers across multiple channels in reaction to individual players’ actions in real-time.
“We always aim to provide our customers with the best tools to do the job,” commented Toby Partridge, Director of Player Accounts at Light & Wonder.
“Strengthening our strategic partnership with Optimove is a perfect example of our commitment to making targeted value-enhancing collaborations designed to advance our operators’ multichannel marketing capabilities.
“Optimove offers a proven best-in-class CRM Marketing solution, and our operators can now easily harness that technology to focus on long-term retention by ensuring each player gets maximum value from every interaction, thus improving Customer Lifetime Value and the overall bottom line.”
Light & Wonder’s operators will also benefit from “enriched customer profiles” to create a comprehensive single customer view, “multichannel personalization and orchestration” to deliver multi-channel customer communications, and a “continuous optimization loop” to optimize CRM marketing performance.
Dan de Souza, Director of Partnerships at Optimove, added: “We’re excited to contract with Light & Wonder as the CRM Marketing solution for their operator portfolio. To create a competitive edge in today’s market, operators must adopt a player-centric approach that can only be achieved with AI-led CRM Journeys.
“The road to that goal runs through orchestrating hyper-personalized communications with hundreds of segments, improving retention rates, Customer Lifetime Value, and the overall bottom line. We are excited at the opportunity to help Light & Wonder and its world-leading operator portfolio achieve those goals.”
Back in April, Optimove agreed to a similar CRM marketing partnership with Strive Gaming.
