BC.Game has entered into an agreement with the Argentine Football Association to become the association’s global crypto casino partner.
Said to ‘open an international pathway for both brands to reach a broader audience’, the deal will see BC.Game support the Argentine national team during the next few months and throughout the FIFA World Cup 2022 this winter.
The partnership will also see Argentine players such as Lionel Messi, Paulo Dybala and Angel Di Maria connect and engage with BC.Game players.
Chris Butler, Chief Operating Officer (COO) of BC.GAME, commented: “The Argentine Football Association has proven to be one of the most intuitive organizations on the planet.
“We, at BC.GAME, are thrilled to find that many of our long-term goals were in perfect alignment with the AFA’s plans to form partnerships with the top companies in the blockchain industry.
“Moving forward, our aim is to introduce mutually beneficial revenue streams as well as unhindered access to our massive community of gamers, punters, and football fans who frequent the BC.GAME Casino and social channels. As exciting as this is for all of us at BC.GAME, we are equally humbled to have this opportunity.”
Strategic aims of the partnership include building new revenue streams for both parties through ‘several diverse categories’. The deal will span six months taking it through the World Cup and beyond.
Claudio Fabian Tapia, President of AFA, added: “We are very happy to present this new agreement with BC.GAME. At AFA, we are always looking for opportunities to harness emerging technologies to improve the experience of our National Team and League fans.
“This agreement allows us to create new digital products and by this generate a new stream of source of income. We welcome BC.GAME as a new commercial partner of our Association.”