FanDuel has announced a multiyear partnership agreement with the Women’s National Basketball Association (WNBA).
Five years after first partnering together, FanDuel has become the official sportsbook partner of the association as well as continuing to act as the official daily fantasy partner, operating the official daily fantasy game.
Furthermore, FanDuel will create WNBA-themed free-to-play games in future seasons as well as collaborate with the WNBA on responsible gambling best practices.
“FanDuel has made a concerted effort to support sports equity,” said Amy Howe, CEO of FanDuel Group. “We are tangibly acting to elevate female athletes and one important way to do that is growing strategic partnerships with an organization that is the true pioneer in the space – the WNBA.
“This new deal allows FanDuel to build and promote a true sports ecosystem around women’s professional basketball including highlights now on FanDuel TV.”
As part of the extended deal, FanDuel will make a series of integrations of WNBA content including highlights within its sportsbook and fantasy sports platforms. The sportsbook has seen an increase of 270% in bet count and 101% in its betting handle year-over-year for WNBA betting across all retail locations.
“We continue to see increased interest from a broadening fanbase in the WNBA. Fans are seeking more ways to engage with our game, and FanDuel has been a great partner in growing their offering to meet that demand, as shown by our partnership renewal,” added WNBA Commissioner, Cathy Engelbert.
“In the seasons ahead, we look forward to building on this strong partnership and working with FanDuel to introduce increased offerings as part of our focus on new and innovative ways to drive fan engagement and enhance the fan experience.”