Sportradar has expanded its North American presence by joining the sports betting party in Kansas, after it received a Sports Wagering Service Provider Provisional Certification.
Regulatory approval in the latest state to legalize sports betting takes Sportradar up to 40 jurisdictions where it holds a license or equivalent in North America, spanning across US states, territories, tribes, and Canada.
Following the announcement, Sportradar will now provide data and services to client operators in Kansas as it seeks to fulfill its aims of ‘ensuring transparency, integrity and the most accurate sports data is being delivered to sanctioned sports betting and gaming agencies.
Kansas launched sports betting last week, soft launching on September 1 before a full launch yesterday to coincide with the beginning of the NFL season, which saw the Buffalo Bills run out a 31-10 victory over the LA Rams.
It comes after a quick transition from legalization to launch, with the go live date just 81 days after Governor Laura Kelly enshrined SB84 into law.
Four of the state’s casinos have partnered with sportsbooks to provide both mobile and retail sports betting.
Hollywood Casino in Kansas City has partnered with Barstool Sports for retail and mobile sports betting; Kansas Star Casino has partnered with FanDuel for retail and mobile sports betting; Boot Hill Casino and Resort has linked with DraftKings for mobile sports betting, with retail sports wagering yet to be revealed; and Kansas Crossing Casino has secured mobile sports betting through BetMGM, Caesars, and PointsBet, with in-person sports betting date to be announced.