PlayUp Limited has reached an agreement with BetSwap Limited to launch its online secondary marketplace technology across its US sportsbook products.
BetSwap’s fully integrated online secondary marketplace for sportsbooks allows bettors to buy and sell active wagers with odds that are no longer available on their sportsbook. The offering will be launched for PlayUp users ahead of the new NFL season.
“It’s a really unique way for our users to get social on our sportsbooks and potentially take advantage of a missed opportunity,” commented PlayUp’s Chief Strategic Officer, Tony Caine.
“It’s something we think will add immense value to sports bettors and we’re excited to be one of the earliest adopters of the technology in the United States.”
Once implemented, BetSwap’s technology will allow PlayUp sportsbook users to pick a bet to either buy or sell. Sellers can control the bet price and when it is sold, while buyers can purchase bets that have odds no longer offered on the sportsbook.
BetSwap’s proprietary advanced price prediction algorithm suggests “the perfect price” for sellers to sell a bet, ensuring that “value is maximized for both parties and the sale is quick”.
Brent Winston, Co-Founder and CEO of BetSwap, added: “We are very excited to be partnering with PlayUp to bring our innovative solution with industry-first functionality to PlayUp’s users.
“It’s been a pleasure working with Tony and the team to date and we’re really excited for their users to have a new way to engage with their sportsbook in addition to being able to engage with one another. We can’t wait to see some of the unique ways in which PlayUp will change the sports betting landscape because of the integration of our technology.”
