Genius Sports has sealed a new partnership with Bally’s Interactive to provide its brands, including Bally Bet, with its full suite of official data and live streaming solutions.
A division of Bally’s Corporation, Bally’s Interactive operates the omni-channel provider’s sports betting, igaming, free-to-play, and daily fantasy sports platforms.
Under the terms of the deal, the Genius Sports sportsbook solution, Genius Trading Services (GTS), will help Bally’s Interactive maximize its profits and operational performance across thousands of events.
Genius Sports’ exclusive, official data rights portfolio is included in the agreement, which comprises the English Premier League, NASCAR, CFL, Liga MX, Argentine and Colombian soccer, and the NFL.
Bally’s will also have access to the data provider’s exclusive NFL product and services suite, including real-time statistics, proprietary Next Gen Stats (NGS), and official sports betting data feed.
“Working with Genius will help ensure that our products have the industry-leading features consumers expect from their favorite sports apps,” commented Adi Dhandhania, Chief Operating Officer of Bally’s Interactive North America.
Genius Sports will also provide low latency video feeds from sports around the world through its streaming solution. Bally’s customers will receive live streams of top-tier football leagues across Argentina, Colombia, Iceland, and China, as well as dozens of FIBA basketball and FIVB volleyball leagues globally, enhancing their betting experience.
Mark Locke, CEO of Genius Sports, added: “With its market-leading brands and impressive line-up of official sports team partners, we are thrilled to enter into such a wide-ranging partnership with Bally’s Interactive.
“Our highly bespoke official data, trading, risk, and live streaming solutions will power first-class betting experiences for Bally’s customers across the US.”
Earlier this week, Genius Sports launched a new free-to-play weekly predictor game called CFL Blitz Picks presented by BetRegal with the Canadian Football League (CFL).