FanDuel TV with Kay Adams coming to a phone near you

FanDuel TV FanDuel+
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FanDuel Sportsbook is coming to the small screen with FanDuel TV. And if you’re thinking about your television, think even smaller.

“FanDuel TV is the first network designed from the ground up to be watched by viewers with their phone in hand,” FanDuel CCO Mike Raffensperger said in a release.

The company will launch the network, FanDuel TV, as well as its OTT offering FanDuel+ next month in tandem with the start of the NFL season. FanDuel+ will be free to download for anyone with a FanDuel account. That extends beyond the sportsbook to also include the DFS site, online casino, and horse racing app.

Kay Adams the new face of FanDuel TV

Former NFL Network host Kay Adams is taking her talents to the new network, anchoring a show airing each weekday at 11am ET. Even though California is still in the throes of a voter battle over betting, the show will be anchored out of FanDuel’s Los Angeles studio.

“We intend for FanDuel TV to sit at the intersection of live sports and interactive content and believe Kay is the best example of an on-air talent who can bring fans closer to the narratives of the games they care about most. Our goal is to provide fans compelling programming to watch and wager on in tandem with our mobile app,” Raffensperger added.

The launch of the new network is actually more of a rebrand. Flutter, FanDuel’s parent company, acquired horse racing company TVG and its accompanying television network back in 2008, a full decade before the FanDuel acquisition.

TVG’s FanDuel-branded show More Ways to Win with Lisa Kerney will continue to air along with several new shows from a range of content creators already working with the sports betting brand.

Podcaster Pat McAfee and his team at PMI Network will conceptualize and launch programming for the new channel in the near future. FanDuel’s partnership with Bill Simmons’ content site The Ringer will also yield new programming, the details of which will be coming at a later date.

International basketball, horse racing part of FanDuel TV content plan

While the major networks, and now Amazon, continue to hold the rights to the most popular US sports, FanDuel TV will aim to compete with the sheer volume of live sports on the network. Through its partnership with Sportradar will stream over 3,000 hours of live sports annually, mostly featuring international basketball from Australia, China, France, and Germany.

For those worried that the newly branded TVG will turn its back on the horse racing content that built the channel in the first place, never fear.

“TVG has been the undisputed leader in the horse racing space for the past 20 years and the launch of FanDuel TV creates an exciting new platform for the next 20 years,” added Raffensperger. “FanDuel TV and FanDuel+ will accelerate the renaissance racing is enjoying and repackage the sport for a new generation of mobile-enabled fans, while also bringing new leagues and sports to the U.S. market.  We plan to offer more live sports than any network in America.”