OddsJam, a set of subscription and free-to-use tools for sports bettors, is expanding its offerings to users to include OddsBoom. The odds comparison platform is already integrated into OddsJam.com and part of the company’s subscription model.
“Data represents the heart of the sports betting industry, which is why we set out to build the most data-driven media company in the space,” said OddsJam Co-Founder Alex Monahan. “Joining forces with Mark and the OddsBoom team will accelerate our mission to provide premium betting data and news to sports bettors of all types.”
The Mark Monahan is referencing is Mark Knight, OddsBoom’s founder. As part of the deal, Knight will serve as the company’s new Head of Product.
“I started OddsBoom to build products geared toward helping both novice and experienced bettors make sense of the burgeoning sports betting market in the US,” added Knight. “With my 20+ years of experience in the field and the great team at OddsJam, we are going to create something special.”
Prior to founding OddsBoom in 2019, Knight spent more than a decade in the European and Australian gaming spaces. He was the owner of one the largest affiliates in Australia.
There is written content on OddsJam in addition to tools like arbitrage and fair-odds calculators. The 10-person editorial team is rapidly scaling as the company expands its content offerings.
The timing of the acquisition comes on the heels of the OddsJam app release. Per the press information, the app, “enables users to conduct personalized player prop research to seamlessly track relevant statistics and trends that can be used to better inform the wagers they make.” The free app is available in both the App and Play Stores.
The new product augments the company’s current offerings, which generate more than 200,000 unique users each month. In addition to the consumer-facing products, OddsJam also works as a B2B provider, offering its tools to integrate into other media sites and directly into sportsbooks.
