Codere, the Spanish-based multinational gaming company operating across Latin America and Europe, has extended its sponsorship agreement with Real Madrid CF until June 2026.
Codere’s alliance with the La Liga club began in 2016. The new agreement sees the firm reinforce its commitment to Latin America by expanding the geographic scope to over twenty countries in the region including Mexico, Puerto Rico, the Dominican Republic, and all of Central and South America.
The deal covers both the core Codere Online markets of Argentina (City of Buenos Aires), Colombia, Mexico, and Panama, and potential future expansion markets, when and if they become regulated, such as Argentina (outside of the City of Buenos Aires), Brazil, Chile, Peru, Puerto Rico, and Uruguay.
Vicente Di Loreto, CEO of Codere, stated: “We are thrilled with this renewed alliance with Real Madrid, with whom we share the same values and ambition to be the best at what we do, and look forward to benefitting from the renowned Real Madrid brand.”
In June, Codere Online, DD3 Acquisition Corp II, and the other parties thereto, entered into a business combination agreement that will make Codere Online the first online gaming operator in Latin America to be listed on a stock market in the US.
The firm has also sealed sponsorship deals with key football teams in Latin America over the past year, including Rayados in Mexico and River Plate in Argentina, as it aims to become the leading online gaming operator in the region.
Moshe Edree, Managing Director of Codere Online, commented: “The renewal of this strategic agreement with Real Madrid will play a key role in the deployment of our ambitious expansion project across Latin America.
“It will not only allow us to strengthen our online sports betting presence in the markets where we operate today, but also allow us to use the Real Madrid brand in other high-growth Latin American markets such as Brazil, Chile, or Peru, when and if they become regulated.”