Rush Street Interactive (RSI) has become the first US-based online casino and sports betting company to partner with Neccton to adopt its player protection software for its BetRivers and PlaySugarHouse sites.
Recognized at the SBC Awards North America 2022 as a leader in socially responsible gaming, Neccton’s real-time data analysis player protection software mentor will now be featured across RSI’s online casinos and sportsbooks in North America, adding another layer of player safety.
Mentor tracks play and identifies potential play patterns that could need intervention, helping both players and operators pick up on problem gambling issues early. The tool recognizes triggers, alerts the operator, and directly contacts the player, helping the player make better-informed decisions.
“North America’s regulatory landscape is very diverse, so it is wonderful to see an operator as large and well-respected as Rush Street Interactive embrace our software and be ahead of regulatory requirements to become the first US company to adopt this powerful tool, underlining their heightened approach to player care,” commented Dr Michael Auer, Director and Head of Development at Neccton.
“Our research has shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer, so there is real value when a player is cared for by an operator.
“It’s a validation of our approach and our software’s capability that RSI has joined our ever-growing customer base, and we look forward to many years of partnering with them to help look after their players.”
Richard Schwartz, CEO of RSI, stated: “Partnering with Neccton, a well-respected global leader in player protection products, is a testament to RSI’s commitment and execution of our corporate social responsibility strategy, which prioritizes and embeds responsible gambling into the core of our operations.
“It is imperative that we ensure both our valued players and team members have the tools and resources necessary to help ensure a culture of responsible gambling and sustainable play.”
Earlier this year, RSI also became the first US-based online casino and sports betting company to receive RG Check igaming accreditation from the Responsible Gambling Council for its BetRivers and PlaySugarHouse sites.
“At RSI we recognize that RG and other forms of player protection help build customer trust and loyalty, and mentor enhances our current offerings of proactive measures focused on prevention of at-risk play,” Schwartz added.
“We believe in the immediacy of directly contacting a player at the first sign of possible at-risk behaviors, with both manual reviews and automatic direct player communication, to keep gameplay fun and safe.”