Enteractive, a provider of igaming reactivation and retention services, has confirmed the launch this week of client campaigns for the US market. The firm will target lapsed and non-depositing customers with personalized reactivation and retention services for US brands.
In a statement, Enteractive revealed that the launch follows a period of administrative set up, with licensing agreements in various states including New Jersey where player reactivation, it said, is “key to success for brands in a hyper competitive market”.
COO Pedram Padidar explained: “This marks a major milestone in our expansion to the US market, which we’ve been working towards for the last year or so. We’re getting the ball rolling with our recent launches, and looking forward to scaling rapidly, delivering campaigns for the growing list of interested brands operating in both sportsbook and icasino in the United States.”
The first step for the company involves the launch of a dedicated US team comprising American nationals possessing “an implicit knowledge of the US igaming market”. It will also open an office in Miami, Florida, later this year with CEO Mikael Hansson moving there to manage the stateside expansion program.
The firm noted: “With native agents servicing each of the global markets in which Enteractive provides reactivation services for clients, the US desk consists of a number of new US employees, ensuring a cultural fit that is essential when contacting US sports betting customers, as well as icasino players.
Enteractive will have a presence at this week’s SBC Summit North America, and is said to be “excited at the prospect of sharing additional insight on their services with the leading US igaming brands”.