BetMGM, under the terms of a multi-year deal, has been designated as a preferred sports betting partner with audio entertainment firm Audacy, formerly trading as Entercom Communications Corp.
Key partnership details include integrated content across Audacy’s broadcast sports stations, customer acquisition opportunities, and talent endorsements across its wide spectrum of local and national sports betting content.
The partnership will bring BetMGM’s sports betting content to the millions of sports fans across the country who tune in daily to Audacy’s portfolio of broadcast stations, podcasts and shows.
According to the agreement, BetMGM also will receive preferred access to Audacy talent. The partnership comes on the heels of several recent moves made by Audacy in the sports betting space, including the acquisition of sports data and igaming affiliate platform QL Gaming Group and the launch of the BetQL Audio Network, both of which are fundamental components of this deal.
Matt Prevost, BetMGM’s Chief Revenue Officer, commented: “Audacy is a leader in sports radio, digital audio and now the direct-to-consumer betting analytics space. In Audacy we’ve found a long-term strategic partner that shares our goals, enabling us to further amplify BetMGM’s reach to sports fans through the most trusted audio personalities and sports betting data and analytics platform in their respective markets today.”
Mike Dee, President of Sports, Audacy, added: “The advent of legalized mobile sports betting has presented an unprecedented opportunity to bring the action closer to the audience than ever before and, as a result, provide our partners with a direct line of sight to tap into an attentive, fully engaged audience of potential sports bettors.
“We are proud to partner with BetMGM and wish to thank them for their confidence in us as we become one of their largest media partners. In light of our BetQL acquisition and related offerings, we believe this commitment is the latest validation that no other media company offers the wide variety of ways to connect with the sports betting audience the way that we do on a multi-platform basis.”