Betcris has launched a new video content platform as it seeks to bolster its digital presence for its Latin American sports betting users.
Titled Betcrisvideos.com, the platform aims to ‘create premium content for all of Betcris’s regional markets’ and will provide consumers with company and industry news, and tutorial videos among other content.
Aiming to expand its audience globally, Betcris will create content for audiences in different regions for those interested in the sports betting industry.
The firm will produce short video stories and how-to videos for its new channel as it attempts to capture the attention of the target demographic.
Announcing the launch, a Betcris statement read: “Betcris videos focus on telling stories that are of interest to people in its regional markets, as well as to anyone else looking for a better understanding of the company’s activities and the Latin American gaming industry. Additionally, Betcris will support its partner brands in reaching out to regional audiences.
Betcris pointed to a ‘sharp rise’ in the prevalence of sports betting and gaming video content as a key driver behind the launch of the platform.
As well as Betcrisvideos.com, video productions will be published on the firm’s social media channels.
Recently, Betcris expanded its Latin American presence as it agreed to become an official sponsor of nine teams in the Liga Betcris de Honduras, the highest professional football division in Honduras.