Live betting services provider SIS (Sports Information Services), has appointed Michele Fischer as Digital Sales Consultant for the US market, as part of the firm’s international expansion strategy. Simultaneously it announced the promotion of Helen Ridley to the new role of Head of Group Account Management. 

US-based Fischer brings a wealth of US racing and gaming experience to SIS. Prior to forming her own consultancy firm, Darting Star, in 2018 specializing in horse racing operations and global wagering systems, she held the role of Vice President, Sales and Business Development for the Americas at Sportech, where she had a 15-year tenure.

In her role with SIS, Fischer will be responsible for helping to further extend the company’s presence in the US. 

Paul Witten, Commercial Director at SIS, said: “I am very pleased to welcome Michele to the SIS team and to Helen for stepping up to the new Head of Group Account Management position.

“SIS has made significant progress in expanding into new territories and these most recent changes to our Sales team will further support our expansion internationally and ensure that we continue to meet our operator partners’ needs.”

On her new role, Fischer said: “I’m very pleased to be joining SIS at what is an exciting time for the company as it seeks to further expand its footprint within the US.

“There is a real opportunity for SIS within the US as the market continues to open up. I’m confident that SIS’s international racing and Competitive Gaming esports products can drive value for sports betting operators within the US and will position North American racetracks to maximize the value of their content for fixed odds betting.”