Las Vegas Sands has completed a strategic investment in Huddle Tech, a newly formed company born from the merger between Huddle Gaming and Deck Prism Sports.
The global integrated resort developer has provided backing to the combined company following the merger, which sees the entity grow to a team of 80.
Huddle offers igaming operators advanced automated solutions for trading, risk management and odds feeds.
Speaking on the merger and investment, Francesco Borgosano, CEO at Huddle Tech Inc. and co-founder of Huddle, said: “Our long-term vision remains the same – we believe that there is no technology out there that will be better constructed to meet the needs of the modern operator. Operators need product differentiation, innovation, and operational efficiency, and that’s what Huddle brings.
“By combining our expertise with the IP and know-how of DeckPrism Sports, we have both solidified our existing products as well as dramatically accelerated our product development along that path.”
According to Huddle, the merger allows the capability to ‘better serve existing clients’ whilst expanding its offering to more igaming operators in the future.
Ed Miller, VP Innovation at Huddle Tech Inc. and co-founder of DeckPrism Sports, added: “This move enables us to see through our vision to change the way the global sports betting industry does its odds-making and managed trading. The merger between Huddle and DeckPrism Sports gives us all the capabilities to become the new worldwide gold standard in the space.”