Playtech has gone live with its multichannel technology with NorthStar Bets in Ontario.
The agreement will see Playtech become NorthStar Gaming’s strategic software and services supplier, with the firm providing its IMS platform, casino, and live casino services to the platform.
Once poker content is added later this year, NorthStar Bets will be delivering Playtech’s full technology stack of products in the Canadian province.
“NorthStar Bets puts consumers at the center of an immersive and content-driven experience. Our partnership with Playtech means that we are able to deliver an engaging and enjoyable online experience with the highest level of player protection,” stated Michael Moskowitz, CEO of NorthStar Gaming.
“Consumers are looking for content that caters to their individual preferences and interests, and alongside Playtech’s unrivaled multichannel technology we are uniquely positioned to become a leader in the Canadian igaming market.”
Playtech’s launch with NorthStar Bets in Ontario is part of the strategic partnership reported earlier this year, and it builds on the firm’s history of developing games for newly regulated online markets.
Shimon Akad, COO at Playtech, added: “The launch of Playtech’s new software and services partnership with NorthStar Bets is another key milestone in the development of our strategy in North America.
“Essential to Playtech’s success is our ability to form key strategic partnerships with industry-leading operators around the world. NorthStar Bets is uniquely positioned to become one of Ontario’s premier operators, and we’re delighted to be working alongside them to build a market-leading responsible gambling proposition.”