Global fraud prevention firm SEON can now provide its services to igaming operators in New Jersey after successfully submitting an igaming permit application in the Garden State.
With its application, SEON aims to help businesses in New Jersey combat the issues such as multi-accounting, affiliate fraud, chargeback fraud, and bonus fraud.
Jimmy Fong, Chief Commercial Officer at SEON, commented: “Igaming fraud is relatively unique and covers a wide array of different attacks. Thankfully, by leveraging data, companies are able to tackle these challenges before they begin to affect profitability.”
SEON notes that its solution integrated into igaming companies’ existing stacks can help them enact real-time customer verification and consumer affordability checks to help mitigate anti-money laundering risks and promote responsible gambling practices.
The firm adds that its robust fraud prevention platform is successful at reducing rates of bonus abuse, calculating user spend rates, creating alerts for unusually large bets, and blocking actions that might make a business vulnerable to fines.
“We’ve already seen how powerful our system can be through our work alongside some of Europe’s largest igaming businesses,” Fong stated.
“Now, we plan on introducing this solution to the United States, which is one of the most high-profile markets in the world and therefore a prime target for fraud.”
If accepted in New Jersey, SEON plans to apply for additional licenses across other US states where igaming is legal.