Pariplay partners with PlayStar to support New Jersey launch

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Aggregator and content provider Pariplay, part of Aspire Global, has selected new online casino PlayStar to support its imminent launch in New Jersey.

Under the terms of the agreement, Pariplay’s in-house development studio, Wizard Games, will provide its content to PlayStar customers. Among the titles included in the deal are Dragons of the North, Rumble Rhino Megaways and Wildwood Buffalo.

The firm has targeted North America as a major growth area for the business, signing several key commercial deals in the continent over the last year. Its Fusion aggregation platform features thousands of titles from the industry’s leading game developers as well as a suite of back-office conversion and retention tools designed to enhance player value.

PlayStar, having readied itself for launch, commented that striking such deals with content platforms such as Pariplay will support its goal to offer an “unrivalled player experience through personalisation, player engagement, engaging content and superior customer service”. 

This not only includes players in New Jersey, but also Michigan, West Virginia and Indiana in the near future, it noted.

Andrew Maclean, VP of Sales at Pariplay, said: “We continue to look to add innovative and exciting partners to achieve our North American business goals and we’re very pleased to partner with PlayStar.

“The company’s’ exciting approach to operations gives us the perfect chance to enjoy a successful partnership with a brand that has huge aspirations to carve a real niche within the biggest emerging market in the world.”

Adam Noble, Chief Business Development Officer at PlayStar, added: “Pariplay’s Fusion platform gives us immediate access to a huge portfolio of engaging and varied content, ensuring that we are providing a breadth of choice for players that will be key for both acquisition and retention.

“As we continue forging partnerships with some of the industry’s best known platforms, we are absolutely delighted that Pariplay will be with us from the beginning as we embark on this journey.”