GAMING1 and Delaware North have launched their joint venture virtual sportsbook Betly on Southland Casino Racing’s online platform in Arkansas.
Bettors in the Natural State can now wager on sports on Southland Casino Racing’s online website and through IOS and Android apps.
Betly.com’s Arkansas launch is an extension of GAMING1 and Delaware North’s partnership, as the two firms previously collaborated to establish Gamewise, a turnkey digital gaming solutions provider to operators in North America.
“We’re excited to have launched in one of the most important markets for our partner, Delaware North. It’s encouraging that the collaboration has produced some amazing business opportunities in such a short amount of time,” commented Victor Araneda, Chief Business Development Officer at GAMING1.
“We look forward to continuing this momentum in our professional relationship with future initiatives, that will see GAMING1 further enhance its foothold in the North American market.”
Gamewise, which utilizes GAMING1’s omnichannel and proprietary sports betting technology, was used by Delaware North to develop the Betly brand for Arkansas.
Luisa Woods, Delaware North Vice President, noted: “Thanks to the strong relationship we have forged with GAMING1 via our Gamewise joint venture, we’re providing Southland patrons and Arkansas locals with the opportunity to enjoy sports betting at their fingertips.”
“Adding the Betly online sportsbook to our gaming options lets us bring the excitement of sports betting to our patrons wherever they are and enhances the value of our successful retail sports book,” added Dave Wolf, General Manager at Southland Casino Racing.
“This is great news for both existing and future guests right across the great state of Arkansas.”
Last month, the American Gaming Association announced that Delaware North had joined its Have A Game Plan. Bet Responsibly campaign to promote responsible sports wagering.