IGT has announced it has become the first US gaming industry supplier to receive Global Gambling Guidance Group (G4) responsible gaming accreditation for its sports betting operations.
G4’s goal is to reduce the impact of problem gaming by promoting a worldwide accreditation program for the remote and e-gambling industry and operators.
“IGT’s proactive approach to responsible gaming and achieving prestigious G4 certifications sets the pace for the entire industry to go above and beyond what state regulation mandates when it comes to player protection,” commented Joe Asher, IGT President of Sports Betting.
“As sports betting continues its expansion across the US, IGT is actively demonstrating that it is now more important than ever to exercise strong responsible gaming support.
“We are honored to be the first industry supplier to achieve sports betting responsible gaming accreditation and we look forward to working with our customers to implement our best-in-class solutions for their players.”
IGT has been awarded G4 certification as its responsible gaming code of practice includes corporate practices; supporting practices and policies; player protection information; advertising and marketing code of principles; employee training and support; player protection tools; third-party research and application for improving responsible gaming tools and approaches.
Pieter Remmers, Chairman of the G4 Board of Directors, added: “G4 applauds IGT for making responsible gaming a top priority across all of its business verticals. G4 appreciates having IGT as an accredited member and glad to see the company continue leading the gaming industry with its responsible gaming initiatives.”
IGT is now responsible gaming certified across its lottery, gaming, digital, and betting product segments.
The supplier received G4 certification for its gaming operations in 2017 and its digital solutions in 2019, while its lottery and ilottery businesses are certified by the World Lottery Association.