Sportradar Integrity Services has signed a multi-year integrity services deal with NASCAR.
Through its Universal Fraud Detection System (UFDS), Sportradar Integrity Services will deliver bet monitoring and reporting to NASCAR, covering all races in the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Camping World Truck Series.
Sportradar will also provide NASCAR with its Intelligence & Investigation Services, its Integrity Audit Service, and its Education & Prevention Services to deliver an annual in-person integrity workshop and online eLearning tutorial.
Andy Cunningham, Director, Global Partnerships, Sportradar Integrity Services, commented: “NASCAR’s unwavering commitment to upholding the highest levels of competitive integrity has been instrumental to its success, and we look forward to continuing to safeguard their sport through our growing portfolio of industry-leading products and solutions.”
NASCAR will also be the first North American sports league to receive Sportradar’s Handle Estimation & Reporting Service.
These reports – four quarterly race handle reports and one annual American Sports Betting Handle report – will allow NASCAR to see how its fans are engaging with the sport through betting and also provide an insight into the emerging US betting industry trends.
“Our partnership with Sportradar is a foundational component to the success of NASCAR’s involvement with sports betting,” added Joe Solosky, Managing Director of Sports Betting, NASCAR.
“When we began our journey into legal sports betting, our first priority was to protect the integrity of our product. Through this renewal, we’ll continue to ensure that our drivers, teams and industry stakeholders are educated on our policies.
“We are excited for this next step of the relationship between NASCAR and Sportradar to drive interest and engagement with our sport.”
Back in February, Sportradar Integrity Services extended its agreement with the Brazilian Football Confederation for a further three years, increasing the number of Brazilian football competitions that will be monitored.