Gila River Resorts & Casino (GRRC) has secured Phoenix Suns starter, Jae Crowder, to join the enterprise as a brand ambassador.
Marking its first professional athlete endorsement deal, GRRC noted that Crowder fits into its brand values of ‘You Do You’, with his ‘fearless competitive nature and fierce swagger’.
In the first act of the partnership, Crowder will host the Summer Oasis Pool Party at Gila River Resorts & Casinos – Wild Horse Pass in Chandler, the series of which will also feature celebrity DJ appearances throughout the summer.
“Jae Crowder is a bossman, and we are honored to have him as our first-ever brand icon,” commented Dominic Orozco, President and Chief Marketing Officer at Gila River Resorts & Casinos.
“Gila River is celebrating its new resorts designation in a big way with Jae. His talent, drive, and vision with his business manager, Josh Mason, is unmatched. We are excited to welcome Jae as our new teammate to the Gila River family.”
GRRC owns and operates three casinos in the Phoenix area and is set to open a fourth before the end of the year.
Crowder plays as a forward for the Phoenix Suns and has been part of the team that has reached the NBA play-offs in the last two campaigns. Additionally, he owns a lifestyle and clothing company named Bossman.
“I have a vision of growing with Gila River as we have a lot of things in common,” added Crowder. “Being an athlete at the highest level with one of the best teams in the NBA, it is important to grow my local relationships with people whom I am comfortable with and believe in.”