Igaming platform Strive Gaming has announced a partnership with CRM marketing platform Optimove, allowing its operator portfolio to perform ‘sophisticated real-time CRM marketing campaigns’ and deliver the best customer experience possible.
Strive Gaming’s integration with Optimove will help the platform’s operators respond to individual players’ actions in the North American sports betting and casino market in real-time by tailoring messages and offers across multiple channels.
Max Meltzer, CEO of Strive Gaming, commented: “We’re delighted to partner up with Optimove to enhance our operators’ real-time marketing capabilities. We believe in Platform First, where customers smartly choose their platform first, embedding across multiple verticals the best possible content and tools in order to maximize customer acquisition and long-term retention.
“In Optimove, we found a similar mindset that we loved: a focus on the delivery of highly personalized customer marketing messages to individual customers, at the moment of greatest relevance.
“Optimove’s real-time capabilities, coupled with our own real-time capabilities such as the Infinity Rules Engine, will allow our operators to fuel continuous growth by ensuring each player gets maximum value from every interaction, thus improving Customer Lifetime Value and the overall bottom line.”
Alongside real-time marketing benefits, the Optimove integration will provide Strive Gaming platform operators with ‘enriched customer profiles’ to create a comprehensive single customer view, ‘multichannel personalization and orchestration’ to deliver multi-channel customer communications, and ‘a continuous optimization loop’ to optimize CRM marketing performance.
“We’re excited to get the nod from Strive Gaming as the CRM marketing solution of choice for their operator portfolio,” added Erik Holt, VP of Partnership Development at Optimove.
“In a highly competitive market such as igaming, a customer-centric approach powered by AI-led CRM journeys creates a competitive edge for operators. It is the only way to orchestrate hyper-personalized communications with hundreds of segments, thereby improving retention rates, customer lifetime value, and the overall bottom line.
“We are confident that Optimove’s vast capabilities will play a major part in Strive Gaming’s rapid growth in the burgeoning US market.”
Last month, Motti Colman, Senior Director of Sales at Optimove, spoke to SBC Americas about how the US industry is tackling problem gambling and identified the areas where it risks falling short.