Betsson has launched its Betsafe mobile sportsbook app in the state of Colorado in partnership with Dostal Alley Casino.
Available for download via iOS and Android, the Betsafe app offers players in the Centennial State a variety of sports categories, betting and payment options, competitive odds, and promotions.
Alongside the mobile sportsbook launch in Colorado, Betsson has also opened a downtown Denver office to support regional B2B operations, and it has also hired an Account Director for the B2B offering in the US.
The Denver office will also run the operator’s B2C operations with a Managing Director already in place.
“The launch of our proprietary sportsbook in the US is an important milestone,” commented Pontus Lindwall, CEO and President of Betsson AB.
“We are entering a new continent, expanding Betsson’s global reach and further solidifying our B2B and B2C ambitions, thanks to many months of hard work by our product and technology teams to craft a product customized for the US market.”
The sportsbook also received a GLI 33 certification from Gaming Laboratories International (GLI) in Colorado, which is also a requirement to operate in several US states.