Better Collective has confirmed the appointment of Adam Rosenberg as its Head of Marketing and Communications in the US.
Leading the firm’s PR team in the US, Rosenberg has experience in digital marketing, branding and communication from the sports betting and esports industries as well as in the tech sector.
Marc Pedersen, CEO of Better Collective US, commented: “It is great for Better Collective US to get Adam onboard. He has the skills and experience we are looking for to support our continued strong growth in the US market and to increase the awareness about our many strong US brands including Action Network, Vegas Insider, US Bets and Sports Handle. I look forward to welcoming him.”
One of Rosenberg’s first tasks will see him charged with establishing a local communications team with a focus on driving Better Collective’s US brand.
Upon joining the sports betting media firm, Rosenberg added: “This is a dream opportunity for me as an avid (and unapologetic) Philly sports fan and member of the growing online sports betting community.
“Sports betting isn’t going anywhere and with more US states bringing legalized mobile sports betting online this year, more and more sports fans will be able to mix art and science in making their picks. I am thrilled to be joining Better Collective’s family of brands and eager to get in the room and get to work.”