Real Luck Group has announced that its subsidiary company, Luckbox, is re-commencing its affiliate marketing programme as it aims to increase player acquisition in South America.
Embarking on a strategy to increase player traffic to Luckbox’s esports, sports and casino real-money betting products, Real Luck Group has signed agreements with several key affiliate marketing networks.
Luckbox Head of Affiliates Mike Bazzi said: “Working with more of the world’s leading affiliate networks is the next phase of our roadmap to attract quality new users to our betting platform.
“This is a known, strong-value acquisition channel with which myself and the team have experienced success in the past. Our efforts will be focused on key markets and regions, and we will continually test, analyze, and fine-tune in order to maximize our marketing spend return.”
The firm intends to use these agreements as an ‘initial phase’ to gather feedback and data which will eventually help inform future player marketing strategies.
Bazzi added: “This builds upon our efforts last year to calibrate our bespoke, next-generation wagering platform, culminating in the addition of casino in December, within the timeframe we outlined.
“We are now embarking on a meaningful player acquisition marketing strategy for the first time in the company’s history.
“Our superior business intelligence infrastructure allows us, during this initial phase, to continually monitor this proven acquisition channel, with the aim of optimizing our ROI as we scale to work with more affiliate sites and networks. Our goal is to increase our player base and revenues as quickly as possible and begin sharing KPIs with our shareholders to underline the value of the work we have been doing.”
