SportsDataIO has launched Left Brain Sports LLC to house its consumer brands, FantasyData.com and BettingData.com.
Left Brain Sports has also acquired FantasyFootballCalculator.com (FFC) and PicksCalculator.com, and Kevin Day, the previous owner of FFC, has been appointed as Left Brain Sports’ new CEO.
Dustin Sullivan, President of SportsDataIO, commented: “With our B2B business’ re-brand to SportsDataIO after the PASPA repeal in ’18, we turned FantasyData into a consumer destination, and shortly thereafter launched BettingData.
“As our consumer brands have started to scale in recent years, we’ve been on the hunt for additional brands that also bring an experienced management team to help accelerate our current growth.
“Kevin and his team brings that experience, not to mention FFC’s reputation as a long-time trusted source in the season-long fantasy space being a perfect first addition to LBS’s portfolio.”
SportsDataIO’s data APIs and widgets will power Left Brain Sports’ portfolio of assets. Across the US, 30 states plus Washington DC currently allow some form of sports betting, while 43 states allow daily fantasy sports operators.
Commenting on his CEO appointment, Day stated: “I am beyond excited to be heading this venture and continuing to capitalize on the success of FFC and FantasyData, and investing new resources into our newer gaming brands, BettingData and PicksCalculator.
“Getting access to SportsDataIOs suite of content products allows us to innovate with new features and user experiences that will set us apart in an otherwise crowded market.”