Score Media and Gaming Inc today debuted Bet Section, citing it as its most integrated and personalized suite of betting features ever. According to the firm the new dedicated home within theScore’s media app takes its innovative cross-platform media and betting experience with theScore Bet to the “next level”.
Users will receive a suite of highly personalized betting features, such as prioritized and tailored markets, live bet tracking and exclusive promotions. Bet Section’s deep integrations make it even simpler for fans to create bet slips, follow their action and even receive cash out offers for theScore Bet, all within theScore.
Founder and CEO John Levy explained: “We launched theScore Bet on the premise that betting should be a natural extension of how fans consume sports, not an isolated transactional experience.
“With the launch of Bet Section we’re further fulfilling that mission by creating an unparalleled cross-platform experience that personalizes and streamlines the betting process for users as they interact with our media app. It’s natural, seamless and reinforces our cutting-edge approach in fusing media with gaming.”
Bet Section comprises four key elements, starting with Personalized Markets which surfaces the most relevant markets available on theScore Bet based on sports fans’ favorite teams and leagues on theScore, helping them discover the bets they’re most likely to care about.
With Bet Tracking, when a bet is placed on theScore Bet, it will automatically be tracked live within Bet Section on theScore. This means fans can follow their wagers live in theScore’s sports app – including seeing real-time cash out offers – allowing them to always know where their action stands while still focusing on the game.
The Exclusive Promotions feature enables sports fans to be served exclusive and personalized promotions for theScore Bet while, lastly, Community Polling allows bettors to see how picks are polling with other users of theScore, cast their vote and use the results to start building a bet slip.
On the timing of the launch VP of Marketing and Content Aubrey Levy said: “We wanted to capitalize as much as possible on the NFL season as we could. There are certainly a lot of other features that we intend to introduce to build on the initial version but with all things product you have to prioritize and we thought that this was a really strong initial value proposition with even more to come.”
He also underlined the importance of fan engagement saying: “The overarching mission of the media part of the business is to empower the fans’ experience. It’s not our experience – it’s their experience. Our job is to facilitate that and understand the bets they want and service them with those bets. Ultimately that will be better for them and better for us.”
Bet Section is available now for all US users of theScore app on iOS devices with Bet Mode activated from their profile page.