Rush Street Interactive (RSI) Inc has entered into an exclusive partnership with Mexican media conglomerate Grupo Multimedios to bring its online gaming platform to Mexico.
Under the terms of the 25-year agreement, RSI will operate sports betting and online casino across Mexico with Grupo Multimedios, a subsidiary of which holds a license to operate online gaming in the country.
The partnership also allows RSI to use Grupo Multimedios’ media assets and distribution channels for promotional and content integration purposes. Operations are expected to launch in the second quarter of 2022.
Angel Cong, Co-CEO of Multimedios, said: “It is very exciting to start this partnership with RSI, their experience and amazing team will help our group achieve a new partnered vision of continuous growth and entrepreneurship.
“RSI has been successful in the American and Colombian online casino and sportsbook markets; we have no doubt that together we will achieve the same in Mexico. With this partnership, both RSI and Multimedios will take advantage of our media assets to be a strong and successful competitor.”
With an 89-year history in Mexico, Grupo Multimedios spans multiple industries including media, sports, entertainment, wines, food, retail, and real estate, with a portfolio of television, radio, print, billboards, and digital media assets.
The company runs Mediotiempo, a digital sports property attracting more than seven million unique users per month, and growing at a 29% CAGR; Milenio, the number one digital national news and information source in Mexico with 27.7 million unique users per month; and Canal 6, its network of 22 television stations and 63 radio stations.
RSI became the first US gaming firm to launch a regulated online sportsbook in Latin America when RushBet.co went live in 2018. It was recognized as Sportsbook Operator of the Year at the SBC Latinoamérica Awards 2021.
Richard Schwartz, CEO of RSI, added: “As the first US gaming company to launch a regulated online gaming sportsbook in Latin America, we have a deep understanding and appreciation for the communities where we operate and the localization that is needed to thrive in the Latin American market.
“We look forward to leveraging the infrastructure, operations team, and relationships developed during our five years of business in Latin America as we expand our best-in-class online gaming platform to a growing Mexico market. We are thrilled to build on our existing success in Latin America and will continue to expand our presence in the region and globally.”