BetMakers to provide wagering platform to CrossBet for Ontario launch

BetMakers has reached an agreement with online betting operator CrossBet to provide its sports wagering platforms and services for its launch in Ontario.
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BetMakers Technology Group has reached an agreement with Australian online betting operator CrossBet to provide its sports wagering platforms and services for CrossBet’s launch in the Ontario market.

Scott Cross, CEO and Founder of CrossBet, stated: “We are very pleased to partner with BetMakers for CrossBet’s first foray into international expansion via the Canadian Market. 

“BetMakers have been key in our growth strategy in Australia, so it was an easy decision to continue the relationship as we look to expand our fast growth trajectory in Ontario. We know that BetMakers’ market-leading technology will give us the tools we need to successfully implement our global growth strategy.”

The sports betting platform deal with CrossBet is another part of BetMakers’ North American expansion, as the company will soon launch the first platform for fixed odds betting on racing in New Jersey where it already holds a significant position as a provider of pari-mutuel betting platforms. 

Jake Henson, BetMakers Group COO, said: “Since launching via BetMakers technology into the competitive Australian wagering landscape, CrossBet have quickly grown into a true up-and-comer in the digital space with their brand expanding into national sports league sponsorship in recent months.

“Their entry into Canada would represent BetMakers’ first sports betting platform launch into the North America market, complementing our existing digital racing platforms and demonstrating the depth and breadth of our digital capabilities.” 

SBC Americas recently spoke to Henson who said the roll out of fixed-odds betting can act as a “catalyst for growth” for US horse racing.

Christian Stuart, BetMakers’ CEO – North America, added: “We are excited to power the CrossBet brand with our proprietary wagering technology. Launching in Ontario will be an exciting achievement for BetMakers as we continue to make inroads into the North American wagering market.”

Recently, iGaming Ontario (iGO) announced that the region’s regulated igaming market had been given a revised launch date of April 4.

From the launch, private gaming operators that have registered with the Alcohol and Gaming Commission of Ontario (AGCO) and have executed an operating agreement with its subsidiary iGO can begin to offer games to players within the region.