Bragg Gaming appoints Lara Falzon as President and COO

Bragg Gaming Group has appointed Lara Falzon to the new position of President and Chief Operating Officer.
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Bragg Gaming Group has appointed Lara Falzon to the new position of President and Chief Operating Officer.

A member of Bragg’s board of directors since March 1, 2021, and with more than 10 years of industry experience, Falzon brings a significant track record to the new role which includes managing and structuring several multi-billion-dollar gaming transactions.

As Chief Operating Officer, her responsibilities will include looking after the firm’s day-to-day operational performance, guiding the ongoing execution of its growth-focused strategies, and fostering company-wide success-oriented accountability.

Commenting on her appointment, Falzon stated: “Having evaluated the Company’s opportunities and growth strategies since joining the Board, I am excited to take on this day-to-day role to further Bragg’s evolution and operational momentum.

“As demonstrated by the Company’s progress and success with executing on its strategies and initiatives to deliver growing, positive financial performance — including a continued expansion into new markets and focus on offering high-performing internal and external iGaming content — Bragg has already established a platform to deliver consistent growth and the creation of shareholder value. I look forward to contributing to our long-term success.”

Falzon previously served as Operational CFO of NetEnt and CFO at Red Tiger Gaming, where she navigated its sale to NetEnt AB for over $315m. She also played a crucial role in the sale of NetEnt to Evolution Gaming for $2.1bn.

Bragg’s Interim CEO and Chairman of the Board, Paul Godfrey, said: “Lara’s skill set and significant gaming industry accomplishments will serve to drive further improvements in our day-to-day operations, continued progress against our strategic initiatives, and overall financial growth.

“We look forward to benefiting from her oversight and guidance of our business practices and objectives as we continue to execute on our global growth strategy.”

Back in December, Bragg received all required regulatory approvals to complete its acquisition of Spin Games LLC.