Gambling.com Group, a provider of player acquisition services for the regulated global online gambling industry, has been granted a waiver by the Louisiana Gaming Control Board to provide marketing services to licensed gaming operators in the state.
The Louisiana Gambling Control Board Chair Ronnie Johns announced earlier this week that mobile sports betting in the Pelican State will begin at 8 am on January 28. Four sportsbooks have confirmed that they will be going live on launch day – DraftKings, FanDuel, Caesars, and BetMGM.
Over the next few weeks, more operators are expected to join them, including BetRivers, Barstool, Golden Nugget, and WynnBet. Up to a total of 41 online operators will be allowed by the state. Online sports betting will be available in 55 of the state’s 64 parishes that approved sports betting in November 2020.
Louisiana is the second US state to launch online sports betting this month after New York went live on January 8, a market in which the Group also has a presence.
Charles Gillespie, CEO of Gambling.com Group, commented: “There has already been a tremendous amount of momentum for the online gaming industry in 2022, as Louisiana will join New York in launching mobile sports betting this month.
“Louisiana has a rich sporting history – both professionally and collegiately – and our dedicated team of journalists, analysts, and handicappers will give Louisiana sports fans the best chance to succeed in what will be one of the more exciting sports betting markets in the country.”
The Group believes the foundation is in place for Louisiana to be a big participant in the regulated US online gambling market, as the state has two major professional sports teams, several major college programs, and up to 20 online licensed land-based casinos.
Caroline Smart, Vice President at Gambling.com Group, added: “Louisiana allowing several sportsbooks to take legal sports bets in advance of the NFL conference championship games and the Super Bowl is a win for sports bettors in the state.
“With an open, free-market approach and a reasonable tax rate, sports betting operators will bring the best products and experiences to Louisiana. The Group is well-positioned through its US-facing brands, including Gambling.com, Bookies.com, and Rotowire.com, to provide sports bettors in the state with expert picks, real-time odds comparisons, online sportsbook reviews, and the latest news.”