Gambling.com Group Limited, a provider of player acquisition services for the regulated global online gambling industry, has stated it is ready to provide licensed New York State online sports betting operators with marketing services once legal online sports betting begins this Saturday.
The New York State Gaming Commission has confirmed that the first four out of nine licensed operators – Caesars Sportsbook, DraftKings, FanDuel, and Rush Street Interactive – have been approved to begin accepting and processing mobile sports betting in the Empire State from January 8, 2022, at 9am EST.
The remaining five conditionally licensed operators – BetMGM, Bally’s, Wynn, Resorts World, and PointsBet – will continue to work towards satisfying statutory and regulatory requirements necessary to launch and will be approved on a rolling basis when requirements are met.
Ahead of the launch, Gambling.com has designed two New York-specific websites – NewYorkBets.com and EmpireStakes.com – where bettors can find trusted, comprehensive, and up-to-date information on sports wagering in the state.
The group is also prepared to help licensed online gambling operators acquire players with its national and international websites – Bookies.com and Gambling.com.
CEO Charles Gillespie commented: “It is difficult to overstate the significance of New York State going live with legal online sports betting.
“As the largest state by population to accept legal sports bets in the US to date, there is a massive opportunity for the New York market to be not just the biggest jurisdiction for sports betting in the country, but in the world. Gambling.com Group is well-positioned to help operators and customers succeed in this new and very exciting market.”
Gambling.com resources for New York State sports betting include:
- NewYorkBets.com – A New York-specific sports betting consumer information portal where bettors can find and evaluate the various licensed operators of online sports betting with expert product reviews written by its team of industry insiders. Bettors will also benefit from betting coverage of sporting events occurring in New York State or with New York based teams.
- EmpireStakes.com – An additional New York-specific portal whose coverage also includes sports betting and additional information from an industry standpoint on legislative, licensing, and revenue updates.
- Bookies.com – A national sports betting information portal featuring expert picks, real-time odds comparison tools, and independent reviews of the top legal, licensed, and regulated sportsbooks in New York and elsewhere in the US.
- Gambling.com – its flagship website featuring the latest sports betting and gambling news along with comprehensive consumer education resources for sports bettors in New York and the rest of the US, as well as in international markets.
Vice President Max Bichsel added: “New York State allowing several sportsbooks to take legal sports bets in advance of the 2022 College Football Playoff National Championship and the NFL Playoffs is, without question, the single largest catalyst to regulated gambling in the US since Supreme Court’s decision to invalidate PASPA in 2018.
“As a resident of New York, this is an exciting moment for sports bettors to finally place safe and responsible wagers with legal sportsbooks, after years of discussion and negotiation. With passionate sports fans and some of the most storied sports franchises, we expect that the New York market will likely quickly surpass its neighbor, New Jersey, in terms of sports betting handle and Gambling.com Group is prepared to take full advantage.”