Caesars Entertainment Inc has boosted its presence in the state of New York by sealing a multi-year partnership with the Buffalo Bills, making the Caesars Sportsbook an official mobile sports betting partner of the NFL franchise.
Caesars Sportsbook was among the first sports betting operators approved by the New York State Gaming Commission to launch mobile sports wagering in the Empire State on day one of the market going live.
The partnership features custom fan experiences, significant sponsorship assets, and gives the sportsbook naming rights to a new sportsbook-style premium club lounge at Highmark Stadium in the northwest corner tower of the existing Business Class Club, details of which will be available before the start of the 2022 season.
Alongside the new space, Caesars Sportsbook will also be able to use official Buffalo Bills logos and marks, as well as offer its bettors a chance to earn VIP experiences and hospitality assets through the sportsbook app’s integration with its loyalty program, Caesars Rewards.
Chris Holdren, Co-President of Caesars Digital, commented: “This partnership gives us the opportunity to connect with one of the most passionate fan bases in all of sports.
“We’re ready to welcome Bills fans into the Caesars Empire and offer them access to best-in-class hospitality experiences through our Caesars Sportsbook app as we continue to expand our footprint across the state of New York and beyond.”
The Caesars-Bills partnership also includes broadcast and digital content across Bills’ properties, TV-visible in-game signage, and access to unique fan activations at Highmark Stadium.
Dan Misko, Pegula Sports & Entertainment Sr. Vice President of Business Development, added: “The Caesars Sportsbook app is a premier sports betting app that connects sports fans and delivers best-in-class experiences.
“We’re very excited to work together with Caesars to engage Bills fans throughout Western New York and Southern Ontario, bringing these unique experiences right to their fingertips. We look forward to the new attraction Caesars will bring to Highmark Stadium next season, and to working with Caesars Sportsbook for many years to come.”
Earlier this month, Caesars announced a multi-year partnership with Michigan State University (MSU) Athletics and MSU Sports Properties to make Caesars Sportsbook the official and exclusive sports betting and igaming partner of MSU Athletics.