Betsson Group has signed a one-year sponsorship agreement with Club Social y Deportivo Colo-Colo, one of the most successful clubs in Chilean football history.
The global sponsorship agreement will cover the 2022 season with the possibility of renewal. Colo-Colo’s team jersey will feature the Betsson’s logo on the sleeve, fully respecting the historical colors of the club, adapting to black and white in its home and away version.
Colo-Colo President, Edmundo Valladares, stated: “We are very pleased about this sponsorship. Colo-Colo is once again synonymous of great and good and attracting such commercial agreements.
“This helps us in positioning ourselves as a very valuable institution, both from a sportive point of view and certainly also on the global arena which we, as leaders of football on a national level must-have.”
Betsson’s sponsorship of Colo-Colo aligns itself with the group’s international brand strategy of partnering with local and international reputable sports competitions.
Last year, Betsson became the official regional sponsor of CONMEBOL Copa América 2021, the naming sponsor of Peru’s Liga 1 and the Campeonato de Ascenso in Chile, and the betting partner of La Roja on a digital level, making it the first sponsor in this category for the Chilean National Team.
Andrea Rossi, Commercial Director for South America at Betsson Group, commented: “In our drive of expanding in the region, we are also partnering up with local football clubs which we can support and grow.
“Besides allowing us to further strengthen our brand awareness in the region, it also gives back to the clubs, allowing them to invest more in their players, staff, and facilities making the sport we all love – football – more electrifying.”
Samuel Pérez, Commercial Manager of Colo-Colo, added: “We are very proud to welcome one of the most important gambling operators in the world, Betsson, to our family of sponsors.
“We consider this agreement as a milestone and the beginning of a new stage for the club. Associating with a company with 55+ years of international experience will undoubtedly help us to improve Colo-Colo’s positioning at a regional and global level.”