Rush Street Interactive Inc has entered into a sports betting operations partnership with Hall of Fame Resort & Entertainment Company, the resort, entertainment and media firm centered around professional football.
Through this 10-year agreement, and subject to procurement of necessary licenses, RSI will operate a retail sportsbook at the Hall of Fame Village powered by Johnson Controls, a multi-use sports, entertainment and media destination surrounding the Pro Football Hall of Fame in Canton, Ohio.
The Pro Football Hall of Fame museum and attraction pays tribute to the talents and triumphs of professional football and is home to the world’s largest collection of professional football memorabilia.
The RSI – HOFV agreement also features a sponsorship component, allowing RSI to leverage HOFV’s signage, branding and certain media assets. Moreover, HOFV has access to Pro Football Hall of Famers and the legends of the game through its brand partnerships.
Richard Schwartz, CEO of RSI, said: “We are excited to partner with the Hall of Fame Resort & Entertainment Company, a unique sports and entertainment company with exceptional reach in professional football and beyond.
“HOFV shares RSI’s drive to create fun, memorable experiences for customers as well as our passion for building a one-of-a-kind destination that will delight the millions of guests that will visit the Hall of Fame Village campus each year.
“We look forward to offering a best-in-class sportsbook commensurate with the prestige of the Pro Football Hall of Fame and Hall of Fame Village that fans across the country and world can enjoy.”
Michael Crawford, President and CEO of HOFV, added: “With the legalization of sports betting in Ohio, we see a variety of opportunities and benefits across our company’s multiple business lines.
“We considered many different retail sportsbook operators, but selected RSI because of its outstanding reputation, impressive sportsbook results in other markets, and the quality and experience of its team.
“We are thrilled to work with RSI to bring a retail sportsbook to the Hall of Fame Village’s Fan Engagement Zone and provide guests and fans a new and enhanced way to interact with their favorite sports, all conveniently from our campus.”