Geolocation and compliance technology company Xpoint, which specializes in the US sports betting and igaming markets, has announced a partnership with sports trading platform Sporttrade.
The collaboration will see the company’s geolocation technology embedded within Sporttrade’s digital platforms, ensuring all customer transactions on the trading platform comply with state and federal regulations.
Founded in 2019, Xpoint looks to bring innovative, partner-focused solutions to the geocompliance marketplace, facilitating safe and compliant betting and gaming for its partners, as well as supplying enhanced marketing benefits that can be used across multiple business functions.
CEO and Co-founder Marvin Sanderson commented: “I am delighted to be announcing such a good partnership, with a dynamic, innovative brand.
“Our technology will not only ensure that Sporttrade will comply with state regulations in all states within which they are active but also will be embedded with Sporttrade’s consumer engagement activities, working in true partnership to unlock the added value Xpoint’s business platforms can generate through the strategic use of customer information.”
Xpoint will also be working with Sporttrade to utilize customer data generated by the Xpoint platform to improve customer engagement and enhance user experiences on the trading platform.
Alex Kane, Founder and CEO of Sporttrade, added: “We are thrilled to be partnered with another firm challenging incumbents in the sports gaming space. As a startup, Xpoint has been truly focused on partnering with Sporttrade for the long-term success of our business by strategically aligning themselves with us.”