BetMGM has launched Pittsburgh Steelers-themed roulette and blackjack titles in the state of Pennsylvania, Steelers Roulette and Steelers Blackjack.
The online casino operator became the first gaming partner of the Steelers in November last year in a deal focused on the fan experience which included a presenting sponsorship of the kickoff pregame show, team broadcast programming, digital marketing assets, and in-stadium promotions and signage.
Last season, the partnership also included a sweepstake called ‘Decade of Black & Gold’, in which one grand prize winner received two club-level season tickets and two VIP hospitality tent passes for the next 10 years.
Oliver Bartlett, Director of Gaming, BetMGM, commented: “For BetMGM, it has been a successful first year as a gaming partner of the Steelers. As we take the next step together, BetMGM is thrilled to further foster its connection with one of the most passionate fan bases in professional sports through these additions to our market-leading portfolio of games.”
Developed in partnership with Evolution, Steelers Roulette features realistic ball animations, section bets, and a full results statistical interface. When a player accesses roulette, they are taken into a three-dimensional rendering of a suite at Heinz Field, home of the Steelers. It also features a ‘go live’ button, which takes the player directly into a live dealer version of the game.
Developed in partnership with Entain, Steelers Blackjack lets players wager in up to five seats and includes two popular side bets: 21+3 and Any Pair. Both games are first being launched on BetMGM Casino and Borgata Casino.
Ryan Huzjak, Vice President of Sales & Marketing, Pittsburgh Steelers, added: “We’re proud to see the continued growth of our partnership with BetMGM providing our fans with exciting opportunities throughout the year.”
