Online betting and gaming brand Betway has announced its sponsorship of The Rio Open, becoming the premium betting partner for the 2022 and 2023 editions of the tennis tournament.
The deal includes association rights as well as prominent courtside branding across all match courts. Betway will also be integrated into the tournament’s social media and digital channels, producing engaging content for all tennis fans.
Anthony Werkman, CEO of Betway, commented: “Adding to our already enviable existing portfolio of tennis sponsorships, we’re delighted to become a premium partner of The Rio Open, Brazil’s only ATP Tour event.
“The tournament is always contested by the sport’s top talent and having an association with it marks another proud moment for the Betway brand.”
The Rio Open presented by Claro is held on eight clay courts at the 6,200-seat Stadium, Jockey Club Brasileiro, and has been won by some of the sport’s biggest names since its inception in 2014 including Rafael Nadal, David Ferrer, and Cristian Garin. It is the only ATP Tour 500 event in South America and the only ATP Tour event in Brazil.
Marcia Casz, Director of Rio Open, added: “It is a pleasure to have a brand as big as Betway in the Rio Open portfolio.
“We are very successful in having one of the leaders in its segment as a partner in the largest tennis event in Latin America and we hope to maintain a partnership for many years to come.”
Over the past few months, Betway has agreed to partnerships with several US sports teams including the NBA’s Philadelphia 76ers and Dallas Mavericks and the NHL’s New Jersey Devils and Philadelphia Flyers.